advertise
\ \ [15] When it was originally borrowed into English, from French, advertise meant ‘notice’. It comes ultimately from the Latin verb advertereturn towards’ (whose past participle adversushostile’ is the source of English adverse [14] and adversity [13]). A later variant form, advertīre, passed into Old French as avertirwarn’ (not to be confused with the avertir from which English gets avert [15] and averse [16], which came from Latin abvertereturn away’). This was later reformed into advertir, on the model of its Latin original, and its stem form advertiss- was taken into English, with its note of ‘warning’ already softening into ‘giving notice of’, or simply ‘noticing’. The modern sense of ‘describing publicly in order to increase sales’ had its beginnings in the mid 18th century. In the 16th and 17th centuries, the verb was pronounced with the main stress on its second syllable, like the advertise- in advertisement.
\ \ Cf.ADVERSE, ADVERSITY, VERSE

Word origins - 2ed. . 2005.

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  • advertise — ad‧ver‧tise [ˈædvətaɪz ǁ ər ] verb [intransitive, transitive] 1. MARKETING to tell people publicly about a product or service in order to persuade them to buy it: • Beer and wine are both advertised on TV. • They were among the most heavily… …   Financial and business terms

  • Advertise — Ad ver*tise (?; 277), v. t. [imp. & p. p. {Advertised}; p. pr. & vb. n. {Advertising}.] [F. avertir, formerly also spelt advertir, to warn, give notice to, L. advertere to turn to. The ending was probably influenced by the noun advertisement. See …   The Collaborative International Dictionary of English

  • advertise — I verb advise, announce, apprise, attract, broadcast, circularize, circulate, communicate, describe, disseminate, divulge, exhibit, expose, feature, flourish, focus the attention, headline, herald, inform, notice, notify, placard, post, proclaim …   Law dictionary

  • advertise — [ad′vər tīz΄] vt. advertised, advertising [ME advertisen < OFr a(d)vertiss , extended stem of advertir, to warn, call attention to < L advertere, ADVERT1] 1. to tell about or praise (a product, service, etc.) publicly, as through newspapers …   English World dictionary

  • advertise — (v.) early 15c., to take notice of, from M.Fr. advertiss , prp. stem of a(d)vertir to warn (12c.), from L. advertere turn toward, from ad toward (see AD (Cf. ad )) + vertere to turn (see VERSUS (Cf. versus)). Sense shift …   Etymology dictionary

  • advertise — (Brit.) ad·ver·tise || ædvÉ™taɪz v. publicise, promote, draw attention to (generally in order to sell goods or services); publicly announce; give notice, inform; (in Poker card game) bluff in order to make the bluff apparent (also advertize) …   English contemporary dictionary

  • advertise — publish, announce, proclaim, broadcast, promulgate, *declare Analogous words: report, recount, *relate: *communicate, impart Contrasted words: *suppress, repress: conceal, *hide, bury …   New Dictionary of Synonyms

  • advertise — is spelt ise, not ize …   Modern English usage

  • advertise — [v] publicize for the purpose of selling or causing one to want acquaint, advance, advise, announce, apprise, ballyhoo*, beat the drum for*, bill, blazon, boost*, build up, circularize, communicate, declare, disclose, display, divulge, drum*,… …   New thesaurus

  • advertise — ► VERB 1) present or describe (a product, service, or event) in a public medium so as to promote sales. 2) seek to fill (a vacancy) by placing a notice in a newspaper or other medium. 3) make (a quality or fact) known. DERIVATIVES advertiser noun …   English terms dictionary

  • advertise — [[t]æ̱dvə(r)taɪz[/t]] ♦♦♦ advertises, advertising, advertised 1) VERB If you advertise something such as a product, an event, or a job, you tell people about it in newspapers, on television, or on posters in order to encourage them to buy the… …   English dictionary

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